Energy, creativity, and continued growth are valuable assets for anyone venturing into the world of retail fashion. Amy Krell, owner and face of Ellipsis Boutique in downtown Buda, demonstrates all of the above on a daily basis. Anyone following Ellipsis Boutique on Facebook and Instagram can view Amy’s daily postings that usually involve her imaginative quick-change modeling of numerous outfits. She embodies the fun of shopping at her store. She offers clothing needs from top to bottom, including hats, handbags, shoes, and jewelry to pull together a trendy outfit. Amy’s customers range in age from 15 to 70, so her offerings are varied. There is a cohesive style, though, reflecting Amy’s young-at-heart and contemporary eye. The store’s name, “Ellipsis,” that dot-dot-dot punctuation mark indicating there is more than just what is stated, signifies, for Amy, that there is always more to come in fashion. Her collection is ever-changing.
Before moving south from Montana with her family, Amy gained experience working in retail fashion. Once in Buda, she decided to embark on her first adventure in running her own business, and opened Ellipsis Boutique just over three years ago. Amy said she has been surprised and pleased with the amount of support she gets from the entire community. Businesses in downtown Buda work closely to help each other, and customers embrace the concept of “shopping small” and locally to keep them open. She said her challenge is just to get people into the store. Once there, they usually find something to buy for themselves or others. During COVID-related shutdown, Amy still made an effort to remain “relevant” and visible to customers through social media postings, and expanded online sales. But, as stores have reopened, she finds that her clientele prefer to come in to feel the merchandise, try it on, and get her personalized service.
Ellipsis Boutique, located at 306 S. Main, in the Buda Mill and Grain complex, is open every day but Monday.